Car companies face the trillion-dollar cash scene

At the opening of the 2015 Shanghai International Automobile Industry Exhibition, nearly 2,000 companies from 18 countries and regions participated in the exhibition, and 109 vehicles were launched worldwide. The auto show canceled the car model display, the car has become a real protagonist, among them, the application of car networking technology has become the biggest bright spot, and huge market potential is expected to erupt. In addition, the heat of new energy vehicles remains unabated, with over 100 models being displayed in concentrated fashion.

Car companies compete for car networking technology

The auto show exhibited a total area of ​​more than 350,000 square meters, and introduced 109 first-generation vehicles, 103 new energy vehicles and 47 concept vehicles. As the car network continues to heat up, several mainstream car manufacturers have demonstrated models that incorporate Internet technology.

As the highlight of the exhibition, Changan Automobile launched the CS75 four-wheel drive version, and the technological breakthrough in digital interconnection has become a major highlight. According to Changan Auto, CS75 four-wheel drive version is equipped with the new in Call 3.0 smart car interconnection system, which has intelligent functions such as sensitive voice control, remote control, deep mobile internet, and all-round security.

Beiqi New Energy demonstrated the "city smart travel service ecosystem". The core content is the deep integration of "Internet pure electric vehicles", and it also takes advantage of the forward-looking research in the charging field and the integration of the entire industry chain.

The Great Wall Motors, which has long been rooted in traditional SUVs, is also interested in integrating car networking technology. The Great Wall Motorists introduced during the Shanghai Auto Show that the company is developing automotive networking applications and will try to apply it on H7 models in the future.

In contrast, foreign manufacturers have furthered the application of car networking. BMW showcased many new applications at this show, including the BMW Connected Driving Online Store, which allows users to directly customize internet driving services on the iDrive interface in the car and expand the e-commerce platform to the in-vehicle client.

Fortunately, in the past, the trends of technology trends led by foreign manufacturers have changed. Many domestic and foreign auto brands have increasingly used the "China Core."

Junsheng Electronics has just received an order from Tesla recently. At this auto show, the company's Puri Corporation displayed a multimedia interactive control system All-in-Touch. This central control system is a high-quality, advanced performance operating system that Preh has tailored for the Audi Q7. It combines the excitation device, pressure sensor and supporting software to enhance system functionality.

Shen Wanhongyuan research report introduced that by 2020, the car network is expected to usher in the trillion-scale market size. The rapid development of the Internet industry and the ever-increasing integration of the automotive market will lead to a huge new ecosystem of smart connected cars.

New energy car hotspots

After experiencing the blaze of the 2014 Beijing Auto Show and the Guangzhou Auto Show, the “new energy” at the Shanghai Auto Show is no longer a fresh word. More and more brands have joined the ranks of new energy vehicles and exhibited 103 new energy vehicles. The new height of the domestic auto show.

BYD took its new energy car to appear, in which the compact SUV "Song" was formally launched. This is another move by BYD in the new energy subdivision field after the launch of the compact car "Qin", medium-sized SUV "Tang", and 7 seats of MPV "business".

SAIC Motor showed the Roewe 950 plug-in fuel cell car. This model is the fourth-generation fuel cell product developed by SAIC and requires only 3-5 minutes of hydrogenation, a top speed of 160 km/h, and a driving range of more than 400 km.

In terms of foreign brands, the BMW Group has launched a full line of products and a variety of first-generation models, including the world premiere of the new BMW X5 plug-in hybrid. Mercedes-Benz also brought a new hybrid GLE that appeared at the New York Auto Show.

Industry sources pointed out that the main factors that restrict the development of new energy vehicles in addition to lithium battery mileage, the perfection of the charging network and the cost of the car, the fewer models of electric vehicles is also one of the key factors. With the increase of new energy models and the improvement of charging facilities networks, the development of the industry will enter a speed increase period, and orders for related companies such as vehicle manufacturing, lithium batteries and charging facilities will be substantially improved.

After the new energy vehicles continue to be hot, the industrial chain and the ecological circle surrounding new energy vehicles have also been developed, and it is expected that the new energy vehicles will take off as the heat rises. The value of leading companies in the new energy ecosystem will gradually be reflected.

Take Kangdexin as an example, the company has carried out strategic cooperation with Beijing Automotive Industry Co., Ltd., and has formed a strong alliance in the industries of carbon fiber, new materials and new energy electric vehicles. At the Shanghai Auto Show, as a strategic partner of BAIC, Kangdexin provided a brand new body decoration film and a naked-eye 3D display system for BAIC's new energy concept vehicle. According to reports, Kangde New Future will be deeply integrated with BAIC. The industrial fund set up by the two parties will be used for high-quality projects in the fields of new materials and new energy vehicles.

SUV models flock to

In the past two years, the domestic SUV market has rapidly warmed up, attracting major brands to compete and investing in new vehicles. For major auto brands, SUVs are not only far better than cars, but also have higher profits. This has become an important reason why auto companies are keen on SUV models.

At the Shanghai Auto Show, the SUV has almost become the "standard" model for display by domestic automakers, and many manufacturers even place SUVs on the most prominent booth locations.

This auto show, Haval H8 officially listed for sale. Before the listing, Great Wall Motor announced that the drive system problem of the Haval H8 had been completely solved. The new car was also upgraded on the basis of the original model, and two premium cars were added, making the number of vehicles reached 6 models. The new car sells for 208,800-256,800 yuan. As early as in the 2013 Guangzhou Auto Show, Great Wall Motor had announced the official listing of the Haval H8. After several twists and turns, the time for the re-listing of this heavyweight model was postponed for more than a year.

CS75 four-wheel drive version has become a model driven by Changan Automobile. This model uses the world-leading BorgWarner full-generation NexTrac intelligent four-wheel drive electronic control system, which can rationally distribute front and rear wheel torque according to road conditions and bring the vehicle More efficient drive performance and start-up acceleration performance. In addition, compared to the original two-wheel drive model, the CS75 four-wheel drive model also has major breakthroughs in smart security and technology interconnection.

In addition to the top-ranking domestic car companies, some small and medium car companies have also launched SUV models. Zotye released the new SUV model Damai X5 at this auto show, and SsangYong released a small SUV Tivolan model.

Statistics show that from January to March 2015, China's SUV market achieved a rapid growth of 48.8%, while the car market sales fell by 0.4%, and the independent brands that have an advantage in the SUV sector benefited. Of the top 10 SUVs sold in March 2015, 8 were from their own brands. Driven by these models, the share of self-owned brands in the SUV market increased by 16.2% year-on-year to reach 56.4% in the first quarter. .