Xugong Heavy Truck Co., Ltd. Formulates a Three-Step Strategy 2017 Target Sales Volume of 15,000 Units

China Commercial Vehicles Xuzhou February 20 (Reporter Ma Zhaoming) On February 18th, the XCMG Heavy Card 2017 Business Annual Meeting was held in Xuzhou, Jiangsu, with the theme of “precision breakthrough, innovation and carry forward, no forgetting the heart of the beginning, hand in hand and win-win”. Assistants to General Manager of Xugong Group, General Manager of XCMG Automotive Division and Secretary of the Party Committee Luo Donghai announced that the sales of XCMG cars in 2016 was 9300 units, an increase rate of 87%. He also revealed that the sales target in 2017 is to protect the bottom 12,000 units and strive to reach 15,000. Vehicle.

Assistants to General Manager of Xugong Group, General Manager of XCMG Automotive Group and Secretary of the Party Committee Luo Donghai Luo Donghai said in a statement that in the 9300 vehicles sold by XCMG Heavy Duty Trucks in 2016, the heavy-duty truck was only used for one year. It has reached more than 6,000 units, an increase of 293.7% year-on-year. It has become the largest new product in the history of heavy trucks in China, and has achieved the highest record in the commercial vehicle industry. It has won the annual growth-type enterprise awarded by China Commercial Vehicle Network. "Grand prize.

Behind the impressive performance of the XCMG 2017 Business Conference is the two-way trust and choice between the dealer and XCMG. At the 18th business meeting, nearly half of the time was spent on commending outstanding dealers and service providers. For award-winning organizations and individuals, Xugong Heavy Trucks sent pickup trucks and tens of thousands of yuan in prizes on site. Lv Xudong from Henan Pingding Mountain View Long Automobile Trade Co., Ltd. was commended in the conference. He said: “Since we have distributed Xugong Heavy Trucks, we have not sold any other brand models. Thanks to the quality of Xugong Heavy Trucks, 2016, Our sales volume has more than doubled compared to 2015, and XCMG's brand image has been recognized by the market. We are confident that we will achieve greater sales performance in 2017."

According to the report of the China Commercial Vehicles Network, XCMG heavy trucks added 65 dealers and 33 service stations, which basically achieved full coverage in important areas. In the overall sales, the newly added distributors accounted for 30% of sales.
Luo Donghai revealed the three-step development plan for Xugong Heavy Trucks in the future. The first step is to achieve a guaranteed 12,000 units at the end of 2017 and strive to sell 15,000 heavy trucks, of which 1,500 are exported, which is expected to double in 2016. The second step is to achieve the end of the "Thirteenth Five-Year Plan", to achieve sales of heavy trucks 30,000, of which 4000 were exported, operating income reached 10 billion yuan. The long-term goal will be to achieve 60,000 heavy truck sales, of which 10,000 are exported, and operating income is stable at more than 20 billion yuan.

When Xugong Automobile Integration Truck Crane talked about the key measures of Xugong Heavy Trucks in 2017, Luo Donghai said: “We will target the XUFENG heavy truck “13th Five-Year Plan” target, and we must use a big pattern to examine the competition in the industry, look ahead, be bold, and put Speed, heavy volume, wide vision, strong power, fast steps, high goals, strategies to live, no rules, no sticking.”
“After the preliminary experience of 2016 and understanding and learning of competitors, we must first increase the level of management quickly in 2017.” Luo Donghai said, “Secondly, in the product, the market is precisely positioned to create several fist products. , to make its own characteristics and advantages; in addition, in the ranks, increase professional efforts to build, select, eliminate and train, to create a frontline sharp knife force; finally in the most important driving force - marketing, highlights Channels, users, brands."

Assistant General Manager of XCMG Automotive Division and General Manager of Marketing Company Chen Jingzhe At this conference, XCMG Heavy Duty Cards was launched. The new generation of top-class trucks, which have been waiting for long time for customers, was listed in batches and was booked nationwide. As a leading enterprise in the internationalization of China's equipment manufacturing industry, XCMG Heavy Duty Card has an international perspective and integrates and utilizes top-level technical resources on a global scale. It has successfully built a top-class truck?h?G9. After the debut of the 2016 Beijing show, the H9 G9 became a high-end heavy-duty truck market after a year of continuous improvement, with top performance, top-class comfort, top-level safety, and a clear advantage over its competitors. Another excellent masterpiece. In Xugong’s traditional advantages, the integrated truck mounted crane and concrete mixer are also officially on the market. At the same time, the ??? G7 dump truck is also listed on the same day, and with the deeper understanding of XCMG's engineering products, the dual advantages of superposition, Xugong?h? dump truck will become the annual high-profile models. In a short period of one year, XCMG Heavy Duty Card has formed the overall layout of the three major product lines and the five major platforms, becoming one of the few heavy-duty companies with a full product line, again demonstrating the speed of Xugong, the leading brand of China's equipment manufacturing industry.

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