The average annual online consumption of Chinesemales per capita has reached RMB10,025, surpassingthat of the females, according to a joint reportissued by Boston Consultant Group (BCG) andAliResearch, an e-commerce research instituteunder Alibaba.
The report found that 73% of male consumers infirst-tier cities believe that appearance is importantin job hunting and dating, and 88% of them learnabout beauty products and fashion on the Internet.
In addition, 83% of the males aged 18 to 35 yearsold in first-tier cities consider it necessary to use skincare products.
With a single population approaching 200 million, customized products and services for singlesin China is a major opportunity for merchants involved with mini karaoke, single-seatrestaurants, small refrigerators, and even small apartments.
The report said that China's consumer market will hit $6.1 trillion in 2021, and marketsegmentation will continue to increase.
BCG and AliResearch pointed out in the report that China's consumer economy is expanding atan annual rate of 10%, though the GDP growth has slowed.
By 2021, China will add $1.8 trillion in new consumption. That is roughly the size of Germany'sconsumer market today, and more than one-fourth of all consumption growth in majoreconomies.
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