It’s never been easy to “courage the world”.

From passenger cars to trucks, from light machines to medium-heavy machines, from fuel to a variety of fuel power, Yuchai Machinery adheres to the diversified direction of automobile power, and is at the forefront of the industry.

From the southwest to the northeast, in the geographical sense of the "brave world" upward road, Yuchai machinery is also all the way.

Breakthrough in truck power

Chen Xingliang, marketing manager of Yuchai Liaoning Office, said that in 2018, Yuchai continued to grow in truck power, especially in the YC6K high-horsepower engine.

It is not only the medium and light card brand that has cooperated with Yuchai for many years: it is equipped with YC4E, YC4S and YC6J, YC6JA, 6A Jianghuai Light Truck, Hubei Universiade, Shandong Wuzheng and Jianghuai Geerfa, Sanhuan, Zhongqi, etc. It is more gratifying. The breakthrough is in terms of heavy trucks. “After Liaoning users purchase Dongfeng Liuqi and Shaanxi Automobile Commercial Vehicles 6A and 6L car carriers in batches, YC6K successfully entered the Liaoning market, and the sales volume has exceeded 100 sets, which has been positively recognized by users,” he said.

YC6K engine YC6K engine

It is understood that Tianjin Lugang Logistics Shenyang Branch and Liaoning Huatong Logistics have purchased more than 50 Dongfeng Liuqi Chenglong T5 car trucks in batches. Shenyang Tongda Logistics uses the T5 car with the Yuchai 6L engine in batches. After the car, the Shaanxi Automobile Commercial Vehicle Xuan De X3 Coupe, also equipped with the Yuchai 6L engine, was purchased. What they have in common is that they are very well-recognized with the Yuchai engine, which has low failure rate and obvious fuel saving effect.

In March 2018, Shaanxi Automobile Commercial Vehicle Xuande X3 high-powered tractor equipped with 12-liter YC6K diesel engine was listed in Yingkou. It was launched with a shot. The Dongfeng special equipment equipped with Yuchai YC6K diesel engine and natural gas machine gradually opened the market. YC6K has become Liaoning. The most popular "new darling" in the hearts of heavy-duty users.

Shaanxi Automobile Commercial Vehicle Xuan De X3 Shaanxi Automobile Commercial Vehicle Xuan De X3

Leverage the road to be wider

Chen Xingliang analyzed that although the overall road car in Liaoning market has declined, Yuchai still has considerable room for growth. “Liaoning is a well-developed area in the three eastern provinces. The road construction is good, the transportation industry is mature, and the coastal ports have considerable resource transportation business. We believe that opportunities are still there.”

Based on the market demand for high-powered tractors, Yuchai Liaoning Office actively guided dealers to increase investment in 6K high-horsepower products, and made progress in port tractors and trunk transportation.

The key to breaking through the Liaoning market is “borrowing power”.

On the basis of the brand advantages and service network accumulated by Yuchai brand in the past, with the expansion of the partner mainframe factory in Liaoning, Yuchai Machinery was able to achieve “contrarian rise”.

YC6KN engine can reach 440 horsepower YC6KN engine can reach 440 horsepower

"Get more help." Liu Yuwen, service manager of Yuchai Liaoning Office, believes that Yuchai's product platform covers a wide range and the spectrum is relatively complete. There are more OEMs supporting the cooperation. This should be regarded as the advantage of Yuchai. At the same time, based on its own circle of friends, Yuchai actively develops its own service station resources to help partners develop sales networks. "Friends' friends are also friends. Some of the original Yuchai service stations have become the new dealers of the mainframe factory. Because they know Kochai very well, it is more powerful to promote Yuchai products together."

Service supreme commitment

Committed to providing users with "Jie·Cheng" service, Yuchai's service brand enjoys a high reputation among users and leads the industry.

Liu Yuwen told reporters that in Liaoning, the service network is fully covered, and the central library spare parts reserve exceeds 20 million yuan. The service concept is also consistent.

Wen Baosheng, general manager of Yingkou Baochang Automobile Sales and Service Co., Ltd. told the commercial vehicle new network reporter that since the company became the Dongfeng dealer in 2017, it is mainly to promote the products of Yuchai.

Dongfeng Special is one of Yuchai's most important strategic partners on the high-powered engine platform. Yuchai's matching share is 80%. In Yingkou Baochang, this share has reached 90%.

The assembly rate of Dongfeng special Yuchai engine reaches 80% The assembly rate of Dongfeng special Yuchai engine reaches 80%

Wen Baosheng said: "90% of the users who buy cars from us are using the YC6K460 horsepower model. Now they sell more than 70 vehicles. They all say that they are good. I believe that when the next market is open, the user feedback is positive. will be better."

He also mentioned that the market is still waiting to see the price of natural gas, but the fuel truck is definitely getting harder and harder and more and more restricted. The YC6KN engine is a natural gas (CNG/LNG) engine developed for heavy-duty trucks. It features high reliability, low gas consumption, ultra-low noise and easy maintenance. “The natural gas model meets the trend of energy saving, environmental protection and emission upgrading. YC6KN is the largest horsepower and 440 horsepower in the natural gas engine. The advantage is too great. Yingkou Xinxin Logistics is currently talking with us to prepare 30 440 horsepower natural gas models."

Wen Baosheng, head of Yingkou Baochang Automobile Sales and Service Co., Ltd., is optimistic about YC6KN engine Wen Baosheng, head of Yingkou Baochang Automobile Sales and Service Co., Ltd., is optimistic about YC6KN engine

In his view, once the price of natural gas is stable, the YC6KN engine will surely shine. "For example, now from the squid circle to Harbin, the diesel car earns 3,800 yuan, the natural gas vehicle can earn 5,000 yuan, and the difference is 1800. The freight rate is difficult to rise, but the diesel price has risen all the way, plus the iron factor. Only natural gas vehicles can compete with rail freight rates."

Wen Baosheng's current row of construction projects outside the office is the sales hall and service repair workshop under construction. “The first time I saw the Yuchai 6K physical machine in Shiyan, I saw the structure and quality when I opened the cylinder head. I set it on the brakes in the cylinder, the overhead camshaft and the water cooling system. I am optimistic about this model. Be sure to do the Dongfeng and Yuchai brands in the Yingkou area!" He is quite confident in his career.

Yingkou Baochang Automobile Sales and Service Co., Ltd., the person in charge of Wen Baosheng's office, is in the construction of the sales hall, service repair workshop Yingkou Baochang Automobile Sales and Service Co., Ltd., the person in charge of Wen Baosheng's office, is in the construction of the sales hall, service repair workshop

Yu Guangzhi, general manager of Yingkou Guangshao Automobile Sales Co., Ltd. believes that the reason why Shaanxi Automobile Commercial Vehicle Xuande X3 tractor can achieve new product success is that YC6K engine 480 horsepower meets the user's high horsepower overhead camshaft heavy truck engine. Demand, on the other hand, the manufacturer promises that Yuchai 6K series diesel engine enjoys 36-month unlimited mileage warranty policy. "This not only allows users to eat reassurance, let us also dare to push Yuchai 6K."

Yu Guangzhi, General Manager of Yingkou Guangyu Automobile Sales Co., Ltd. Yu Guangzhi, General Manager of Yingkou Guangyu Automobile Sales Co., Ltd.

Yuchai Anshan Ruile Service Station is one of more than 3,000 service stations in the Yuchai service system.

Han Ying, the stationmaster of the service station, said: "From ordinary maintenance workers to service stationmasters, I am very fortunate to be able to meet Yuchai and become a new starting point for my life. I agree with Yuchai's service tenet: Let me do everything. I can, dedicated users, integrity in the world."

In March 2018, equipped with Dongfeng special-purpose vehicles, eight tractors supporting YC6K12-50 were sold in Liaoning, but they received feedback from Master Pan: the vehicle has high fuel consumption and insufficient power.

What to do? Holding the spirit of being responsible to the user, after a thorough inspection of the vehicle, after negotiation, Han Ying actually followed the car test.

Yuchai Anshan Ruile Service Station Han Ying is testing data Yuchai Anshan Ruile Service Station Han Ying is testing data

It lasted five days and five nights and passed through 7,000 kilometers of Liaoning, Hebei, Shanxi, Shaanxi and Inner Mongolia. Along the way, Han Ying and the driver of the vehicle live together on the vehicle. It is not easy to make money for the daily operation of the user.

"Finally, after prompting and guiding the improvement of driving habits, the fuel consumption of the vehicle has dropped, and I am happy for him." Han Ying believes that Yuchai products are in the basic stage of the Liaoning truck market, and the service must be kept up. "We also represent Yuchai, and we hope that users will be satisfied and let Yuchai get more recognition from users."

Dare to fight for strength and future

In Liaoning, where beer is particularly cool, it is suitable to use a local snow beer, and respect the Yuchai.

Frankly speaking, the Liaoning area is not the advantage market of the Yuchai truck circle partner. The difficulty of Yuchai's promotion here can be imagined. But looking to the future, Yuchai Liaoning Office believes that upgrading the country's six reserves contains considerable opportunities and must be seized. “Yuchai is ready for technology and products, and we are very much looking forward to the implementation of relevant local implementation policies.”

Reading volume: Source: Yuchai Author: Yue Feng

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