96% year-on-year growth New Hongyan ushered in the first quarter of “opener”

With the strong sales of the national heavy truck market, the Hongyan series of heavy-duty vehicles produced by SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. (hereinafter referred to as “Xinhongyan”) also showed a favorable situation in both production and sales. In particular, its traditional superior product, the Hongyan Jingang Dump Truck, is even more popular and has become the darling of the market; its new Hongyan Jieshi tractor vehicle has also entered a niche. The main sales area in South China and North China is uninterested in buying cars, and the company’s sales are improved. It has laid a solid foundation for expanding market share. It is reported that in the first quarter of the past, the sales of Hongyan Automobile increased by more than 96% year-on-year, ushering in the first quarter of “opener”, and the early stages of the company’s series of measures to “expand sales and increase market share” were successful.

Qin Qin came early and worked hard. Under the overall trend of favorable development of the national economy in 2010, the new leadership team headed by General Manager Xiong Weiming faced fierce market challenges and many internal issues that needed to be resolved. As soon as he took office in December 2009, he established the market as the In order to grasp the working principle of “expanding sales volume and increasing market share”, we follow the annual general requirements of “starting from a new starting point, facing new challenges, seizing new opportunities, and realizing a new leap” to accelerate market response and dig deeper. Market potential, accelerate new product R&D, increase production capacity of the base, and carry out large-scale and powerful cost reduction work, laid a good foundation for the development of Xinhongyan. Especially after the Spring Festival, the new Hongyan rocked up and down, building up winter storage, raising production capacity, and grasping the development... The spring tide is surging everywhere, showing a gratifying trend.

In the first quarter of 2010, on the basis of appropriate adjustments to regional distribution centers, and in combination with actual authorization, the major regions were effectively empowered to effectively increase the market response speed and service support of the regional marketing team.

Regulate network management, seriously discipline the network, and comprehensively clean up and re-adjust the flow from order to product delivery. The key indicators such as the fulfillment rate of manufacturing products and the satisfaction rate of sales shipments were further strengthened, and a DMS system and inventory resource sharing platform were initially established, which effectively shortened the process and improved the market response speed.

Quickly carry out parts distribution business, strengthen service technical support, and increase service provider support. Promote the emergency service management mechanism, carry out mobile services and resident services in major industrial and mining areas, make the service stations move forward, ensure that the main industrial and mining land of the construction vehicles arrives in 2 hours, and the tow trucks arrive in 4 hours, which effectively improves the new and old customers' The perception of the rock service process has brought the service concept of “from satisfaction to touch” to reality.


View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing


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