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On July 8, 2011, Shizuishan Youngman Automobile Co., Ltd. began mass production of 15,000 trucks annually. At the same year, Valin Automotive’s 2011 China Business Conference, Valin Automotive Chairman and General Manager Liu Hanru told reporters that Valin Motor’s opinion on the bus business is that unless there is a foreign or domestic high-quality partner “joiningâ€, it is no longer Consider entering the bus industry. It will continue to concentrate its energy and resources on the main business of heavy trucks and strive to achieve annual sales of heavy trucks to reach 100,000 units in the next few years. Also as a commercial vehicle company, why is it so different in the face of the choice between the passenger and Truck industries?
It is understood that Shizuishan Youngman Automobile Co., Ltd. truck project is one of the youth automobile group Shizuishan automobile manufacturing base project. The project is the acquisition of Sanzuo Automobile Company in Shizuishan City with 100% equity after the investment of the Youth Automotive Group in Shizuishan, to transform the original workshop to produce heavy-duty trucks. The total investment of the Youth Automotive Group Shizuishan Automobile Manufacturing Base project is 26.709 billion yuan, including an annual output of 200,000 sets (sets) of truck parts and components, an annual output of 100,000 tons of aluminum castings, and an annual output of 500,000 sets (sets) of engine parts and components. , An annual output of 60,000 units of mixed transmission projects and an annual output of 18 million square meters of energy-saving glass deep processing projects, with an annual output of 100,000 tons of iron castings and other projects with core technology, high added value. The overall project is located in three counties of Dawukou, Huinong, and Pingluo. Currently, the construction of various project buildings is proceeding in an orderly manner. After the completion of the overall project, the annual output value is 114.535 billion yuan, and the annual tax revenue is 11.788 billion yuan.
The initial attempt of Valin Motors for buses began in 2009. In September of that year, Valin signed a joint venture agreement with Hefei Ankai Light Vehicle Co., Ltd., a privately-owned company, and jointly established Maanshan Hualing Bus Co., Ltd.; in December, the new company established a 200-mu land bus plant in Dangtu Economic Development Zone, Maanshan. The foundation is laid, with an annual production capacity of 5,000 cars, and an initial production of 6-7 meters of light passenger cars, with a focus on the villages and villages in the CMB market. However, due to inconsistent opinions from both parties, coupled with the low threshold passenger car model such as Murakami, the joint venture project quickly stalled. According to reports, Valin has basically given up this cooperation project and instead took the path of specialization to push forward the development of the main business of heavy truck.
Regarding the decision to abandon the passenger car market at this stage, Hua Han’s chairman Liu Hanru stated that “at present, the passenger bus market has a leading position with three leading companies, and Hualing alone builds passenger cars, and it does not have an advantage.†If you do not expect to exceed your competitors in the future, Do not do it easily. Sometimes, business management also needs 'inaction and governance'. There is something to do. You can't do everything. What areas you want to enter, after all, your resources are limited. â€
In contrast, the youth car's truck project at Jinhua Base Camp was still not profitable, and it quickly rushed to open another new production heavy truck in Shizuishan City. Whether the two companies, Valin and youth, are opposed to each other can promote the long-term development of the company? Wang Jian, a professor at the Chongqing Institute of Transportation and Transportation, believes that truck companies make passenger cars easy, and bus companies make it difficult to build trucks. Trucks have many important parts that can be used in passenger cars. There are many convenient conditions for parts and components, organization and production, and even marketing and after-sales services. It has advantages over bus companies building trucks. Passenger car companies make trucks difficult to produce and sell.
According to Tan Xiuqing, an expert committee member of the China Association of Automobile Manufacturers, Hualing is a relatively pragmatic company. China's passenger car market has been formed and the production concentration is high. When Hualing enters the passenger car market, it will be difficult to obtain user approval in the short term. Even if a lot of resources are invested, it may not be worth the candle. Therefore, it is wise for Valin to abandon its bus business and concentrate on its main business. The path of connotative development is also responding to the call for transformation and upgrading advocated by the country.
The commercial vehicle market has become more rational after a sharp increase in the past two years. Both passenger car companies and heavy truck companies are considering how to take the lead in the future market and actively expand the product line to increase the competitive advantage; Areas of expertise go on a specific development path. Each company has its own development plan, and no matter what kind of development model, it can only show its advantages on the basis of strengthening the company's independent innovation ability.