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This winter, the autonomy of Chinese autos has not been reduced, and the “joint autonomy†is gradually heating up.
Following this year's Shanghai Volkswagen, Guangzhou Honda and other joint ventures announced that they want to develop their own products in China, a few days ago, GAC Group Auto and Dongfeng Motors leveraged on their joint venture company's technical strength of independent car base and independent car R&D center projects. Take advantage of the situation.
However, we still worry about a problem: the product is out, the brand has, follow who will feed? If China can't successfully digest and absorb the technology that has been "moved" from its joint venture partners, it may have to face the difficult situation of being unable to afford it.
Self-reliance
On November 19, Guangzhou Automobile Group, the host of the Guangzhou Auto Show Media Day, became the protagonist with no doubt. Sitting on the advantage of the home field, GAC Group launched a total of four types of self-owned brand concept cars in three types. Although the production car may not be available until three years later, it is "like waiting for the birth of its own child." Zeng Qinghong, general manager of GAC, was very excited.
The four self-owned brand concept cars are just a microcosm of GAC's development of its own brands. Just three days ago, on November 16th, the foundation laying ceremony of GAC Automotive R&D production base was formally held. This R&D and production base in Panyu District, Guangzhou covers an area of ​​approximately 1.5 million square meters, with a total investment of 6.8 billion yuan; The center covers an area of ​​300,000 square meters, with an investment of 3 billion yuan; the production plant covers an area of ​​1,200,000 square meters, and the first-phase investment is 3.8 billion yuan. "In order to come up with its own brand, GAC has made a blood donation this time." A ground-breaking ceremonious scene of a Guangzhou Automobile person expressed emotion.
“Guangzhou’s autonomous passenger car plan will begin construction in January next year.†According to Huang Xiangdong, head of the GAC Automotive Research Institute, GAC’s own brand project will be developed for a series of models, and the first product will be a mid-level sedan. The car is expected to be launched in 2010. “Guangzhou Automobile Group is preparing for independent research and development although it is not long, but the joint venture is like a university. We constantly communicate with the senior management personnel and technical backbones of the joint venture so that China can share its technical resources.â€
Similar to GAC, in July of this year, Shanghai Volkswagen and Guangzhou Honda announced that they would develop their own products in China. Guangzhou Honda also set up a car R&D company. Using the technology and management experience of foreign partners in the joint venture, China finally produced a new model with independent intellectual property rights.
Resource Relocation
The independent technology transfer route of the joint venture has been rumors for Chinese-owned car companies. Zhang Fangyou, chairman of GAC Group, said: “Now public opinion is that China’s auto industry lacks its own core technologies. It seems that Chinese people do not have their own auto industry, they do not have their own technology, and they are all others. This is actually not the case. The technology of Guangqi's joint venture partners Honda and Toyota cannot be directly addressed to us, but it can be obtained in many forms."
According to an informed source close to Guangqi, in the GAC Research Institute, some technical engineers are transferred from the joint venture factories Guangben and Guangfeng. “The new R&D center with an investment of RMB 3 billion was established, and the original joint venture company The Chinese technicians will definitely have more 'returns'."
The method taken directly from the joint venture is not the first of its kind. Since 2005, SAIC has successively relocated a large number of Chinese people from the original SAIC-GM-Pan Asia Center (a R&D institution jointly funded by SAIC and GM). These people have basically become the intermediate forces independently developed by SAIC. Wei Yanqin, vice president of Shangqiu Research Institute, once served as the deputy general manager of Pan-Asia; Huang Wenhua, who was originally responsible for Sail in Pan-Asia, is now also the SAIC British Research Institute.
"Under the background of the country's control of automobile production capacity, China will also use new production capacity as a condition for technology and personnel." According to a person familiar with the matter, the construction of the second modern plant in Beijing has largely come from modern times. It promised to establish a research and development center with Beiqi as a joint venture. “Guangzhou Toyota has long planned to establish a second factory, and Guangzhou Automobile has also used this opportunity to acquire more technology and talent from Toyota.â€
Although GAC did not make a positive reply, Zhang Fang said meaningfully: “Absorbing the outstanding resources of the joint venture allows us to have technical experience and a talent team, which in turn will help us further expand our joint venture.â€
Digestion problems
However, if the products they use can survive, then it is a problem. Zhang Fangyou once repeatedly stated in public: "The hollowing out of technology is worthy of vigilance. The key is to digest and absorb it after introducing the technology."
FAW and Dongfeng Automobile Group began to embark on the road to building a car from the 1950s, and chose a joint venture with foreign models, but until today, FAW's own brand flag red flag still can only rely on the technical support of joint venture partners However, after Dongfeng devoted all its efforts to the joint venture, over the years, the development of its own-brand car is even more stretched. A person in the industry pointed out sharply that the problem with Chinese auto companies is that the simple technology introduction method can only meet short-term production requirements, but it cannot control the whole process of product development.
Although Guangzhou Honda has established an independent R&D center, “But the talent bottleneck has not been resolved. We have to recruit overseas talents in addition to internal training. We must let Honda send experts to assist us.†Vice President of Guangzhou Honda Fu Shoujie Say. Not only that, in the future, if Guangben is to launch new auto brand models, it will inevitably establish its own production platform. Guangzhou Honda’s general manager Ogawara Wakaji said: “The current platform for self-owned brands is as much as possible shared with Honda’s existing platform.â€
In accordance with the strength of the current joint venture company, GAC, it is difficult to build an excellent production platform. However, if the platform capability is not available, the core development of the joint venture's future independent products must be mastered by the foreign party.
The problem of indigestion in the “joint-venture autonomy†was accompanied by the problem. Zhang Fangyou said: “Whether it is GAC's establishment of its own brand base or the establishment of an R&D center in Guangben to develop its own brand, it is only the first step of the Long March.†When the car companies are happy.