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This is a myth myth: On the first day of September this year, Zhejiang Jiusheng Flooring Co., Ltd., located in Nanxun, held a national distributor meeting in a hotel in Hangzhou. This is a fairly well-established flooring company. It has established more than 380 marketing service networks in 150 large and medium-sized cities across the country and its products are exported to more than a dozen countries and regions in Europe and America.
One of the agendas of the conference is to select the best distributors in the country, and to evaluate outstanding dealers will award a delivery van.
At the time, Jiusheng invited two famous domestic commercial vehicle manufacturers, Jinbei and Iveco, to participate in the review. The two auto companies also had a major task of providing 100 commercial vehicles to the conference organizers.
The news spread wildly. The next day, the Manager of Huzhou Branch of Zhejiang Jiangling Automobile Sales Service Co., Ltd. learned that Jiusheng was purchasing 100 vehicles for distributors' delivery and found Jiusheng. At that time, Jiusheng had prepared to sign an agreement with one of the automobile manufacturers. Jiangling’s manager came up with a set of data from the Ministry of Public Security: From January to June, the company that was preparing to sign an agreement with Jiusheng sold only 4,000 cars in his hometown, but Jiangling sold more than 5,000 cars. Taiwan, in Zhejiang, Jiangling’s sales business was even more convincing, reaching more than 8,000 units, and that company actually did not even reach 2,000 units.
As a result, Jiu Sheng clashed on the spot: Jiangling ordered 100 Transit commercial vehicles.
Niu Ren comment
Why does the service industry have specific needs for commercial vehicles?
How to use commercial vehicles? In fact, commercial vehicles are not personal consumption but satisfy the needs of industrial and commercial activities, or have other special needs.
Now everyone has noticed this. For example, construction vehicles, canning vehicles for transportation, mixers for transporting cement, and refrigerated trucks, etc., but they ignore the sometimes specific needs of the service industry. A few years ago, Haier's after-sales service car was a mini-van, and it was a unified sign. From here, we can see the demand for commercial vehicles in the service industry: First, there is no need for large vehicles, because their task is to bring some spare parts and maintenance tools. Sometimes they need to be delivered to the door. Second, they are generally busy, need more reliable vehicles, and maintenance services must keep up. If you delay his time, it will mean delaying the consumer's time. This not only affects the reputation of the auto companies but also affects the home appliance companies. Third, because of the large scale of these enterprises and the large number of service outlets, their orders are also large quantities. This should be said to have both advantages and disadvantages. The advantage is that the company has made a big deal. The disadvantage is that customers will make special demands and the prices will be cut more severely. However, this is still for those auto companies that want to promote the market. Worthwhile. Fourth, these cars will be sprayed with a uniform logo in the end. They are very eye-catching and they are very impressive because they are on the streets and are the best mobile ads.
Why aren't many high-end commercial vehicles used for commercial services?
From this “floor incident†point of view, there are many industries that require such commercial vehicles, such as home delivery, home appliances to be repaired, small shops to do both transportation and purchase, as well as the purchase of restaurants, etc. All these van-type utility vehicles are needed. For example, Beijing forbids trucks from entering the city for a long time (as does Hangzhou). However, various commercial activities are indispensable for logistics. Many people use vans as trucks, for example, Jinbei is in Beijing. Most of them are used for pulling goods or for mixing people and goods. Jinbei initially did not understand this situation. Therefore, no work was done for this market. Later, some companies appeared to imitate the Gold Cup. However, the interior was simpler, the seats were active, and the price dropped to 60,000 yuan. The Gold Cup's market is undoubtedly a very big blow.
This matter is an inspiration to many companies, especially large companies, who often think what cars are doing and are unresponsive to market changes.
Zhejiang's "floor incident" also gave us an inspiration: Jiusheng floor is a brand name. Therefore, the service car we hope to use is also an excellent brand to help us enhance our brand image. This is called strong alliance. However, at present, some large car brands tend to focus too much on comfort and luxury, and they do not pay attention to the commercial needs of the service industry. Therefore, the relatively high-end commercial vehicles for commercial services are still not many.
Cowman reminds
Commercial vehicles should have special designs
Commercial vehicles that serve commercial services should have some special designs. This should be different from the passenger design. For example, the seat of a commercial vehicle should be movable and removable, and the interior space should be larger. There should be a hatchback door to facilitate loading. If the user has special requirements, special design is also required. Therefore, this market should not have been developed yet, especially without dedicated vehicles. For example, there is no special funeral car in the funeral industry.
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