·Internet thinking has spawned a new brand of car "Kai Yi"

A new car brand based on Internet technology and directly driven by Internet thinking, “Kaiyi” was announced in Chengdu on August 28.
Five core advantages of “Kaiyi” Kaiyi Automobile was established in January 2014. It is an independent automobile enterprise integrating automobile R&D, brand marketing and service, which is led by Chery Holding Group.
"Kaiyi" originated from "Kaifeng from the south, Zhenlin Fenyi", LOGO consists of two parts, the V-shape below represents the triumph and value, and the above is a pair of flying wings, which means that the enterprise is booming.
Kaiyi will focus on creating five core competitive advantages of new, light, refined, intelligent and win. Use Internet thinking to explore R&D, production, marketing, etc.; focus on core areas such as R&D and brand marketing, low-cost operation; produce fine products while streamlining the number of products, focus on capital and technology in market segments, and strive to build Kaiyi 5+1 Products; through the integration of the top industry talents and Internet technology companies and the use of platform-based intelligent research and development model, the application of Zhilian and the Internet are fully applied to the body surface; through the sharing of benefits, to achieve a win-win situation for users, enterprises and society.
The production, sales and research innovation step by step set up the “5+1” product planning for the first generation of Kaiyi’s products. The product system is mainly 6 vehicles, including 1 A 0 SUV, 1 A-class SU V, 1 M PV, A CRO SS based on SU V and M PV, an A-class sedan and an A 0-class sedan.
In terms of production, Kaiyi will adopt the commissioned OEM and leasing model implemented by most mobile phone companies to realize the operation of light assets. For product research and development, Kaiyi will adopt a research and development model combining intelligent R&D, joint innovation and consumer participation. Through modularization, standardization and generalization as a platform, through the establishment of a “joint laboratory” with Internet companies, the development is based on For the first time in the automotive industry, the smart interconnect system for future products will try to involve consumers in research and development.
In terms of sales channels, Kaiyi will actively explore new sales models that match the Internet and physical stores. Consumers will be able to implement online car selection, booking and door-to-door experience.
Upholding the concept of smart connected car concept, the first concept car released by Kaiyi, i-cx, this A-class SU V concept car will adopt 1.6TCI/1.4TGDI/plug-in hybrid three power forms, equipped with 6M T /6D CT transmission and full-time four-wheel drive.
Zheng Zhaorui, general manager of Kaiyi Motor, said that in the future, he will fully consider the needs of users and add more intelligent and technological configurations. For this reason, Kaiyi adheres to the concept of “smart interconnection” and actively develops new concept products, and then The "Future Car Imagination Lab" will be established to meet the user's closer experience.
Kaiyi’s imagination of the era of car connectivity is just the beginning of an Internet car trend. Is this a bold innovation or another adventure game? People will wait and see.

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