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The three leading privately owned car companies in the country once again made a concerted effort. According to the semi-annual report disclosed by Great Wall Motors, Geely Automobile and BYD, the sales of these three major car companies have been locked in the top three of their own brand passenger car segment. Among them, Great Wall Motor has firmly occupied the top position of its own-brand passenger car regardless of its profit scale or sales volume; Geely Automobile has become a monthly export champion in July; and BYD, which is out of the adjustment period, is expected to have sales this year. Beyond Chery Automobile. At this point, the pattern of the three major private car companies leading their own brands of passenger cars has taken shape.
Great Wall Motor Becomes New "Head"
In the first half of this year, Great Wall Motors sold a total of 367,900 vehicles, an increase of 41% year-on-year, exceeding the sales target for the first half of the year and ranking eighth in the automotive industry. Even with 72,000 pickup trucks sold, Great Wall Motor’s nearly 300,000 SUVs and sedan sales are still sufficient to lead its own-brand passenger car camp. What is even more rare is the continued high profit growth of Great Wall Motors. Great Wall Motor achieved a net profit of 4.092 billion yuan in the first half of the year, an increase of 72.18%; operating income of 26.417 billion yuan, an increase of 44.45%; basic earnings per share of 1.34 yuan, an increase of 73.70%. By the end of June, assets totaled 44.885 billion yuan. Regardless of the size and growth rate of profit, Great Wall Motors leads the industry.
At present, most of the state-owned auto group’s own-brand passenger car segment still cannot achieve profitability, and some big groups are not as profitable as Great Wall Motor even if they join joint ventures. For example, Changan Automobile expects to achieve a profit of 1.26 billion yuan to 1.36 billion yuan in the first half of the year, with most of the revenue coming from Changan Ford. Compared with companies such as Geely and BYD, Great Wall Motor has also taken a big lead in profit. The data also shows that the gross profit rate of Great Wall Motor in the first half of this year increased by 2.65 percentage points from the same period of last year to 28.96%. This profit margin is comparable to that of global luxury car manufacturers. This also shows that Great Wall Motor has begun to form a scale of sales benefits, especially Haval SUV has achieved a better profit margin and brand premium.
At this point, Great Wall Motor's steady operation and focus strategy has obtained good market returns, and it will continue to maintain rapid growth for a long time. It will be a major suspense for the auto industry. The continuous and steady development of Great Wall Motors has also won market opportunities. It is widely expected in the industry that Great Wall Motors will be able to occupy one of the few independent brands that can survive in the future.
Geely Automobile leads car exports
Geely Automobile also achieved substantial profit growth in the first half of the year, a year-on-year increase of 37.15% to 1.398 billion yuan, and total revenue increased by 33% to 14.9 billion yuan. Geely Automobile sold more than 260,000 vehicles in the first half of the year, up 19% from the same period last year, and reached 47% of the annual sales target of 560,000 units. In the first half of the year, Geely Automobile sales also entered the top ten in the industry. In addition to the increase in domestic sales, Geely Automobile also made great strides in overseas markets this year, effectively increasing overall sales.
According to statistics from China National Automobile Association, the number of auto exports was 567,500 vehicles in the first seven months of this year, a decrease of 2.2% over the same period of the previous year, and the rate of decline was 1.6 percentage points higher than the previous six months. In the most recent three months, auto exports continued to show negative growth. In this context, Geely Automobile exports can be described as outstanding. From January to July this year, Geely sold a total of approximately 63,000 vehicles to overseas markets, an increase of 27% year-on-year. Among them, the export sales volume reached 12,000 in July, becoming the first independent brand with the highest export sales volume. Dihao EC7 became the best-selling export model. From January to July, it exported a total of 32,000 vehicles, a 126% surge year-on-year.
According to data from the China Automobile Association, in 2012, Geely's export sales volume was 1.008 million, ranking second in the export volume of auto companies, and Chery was still the export champion with more than 180,000 exports. However, Geely Automobile forecast last week that this year's auto export sales are expected to be as high as 180,000 vehicles, becoming the highest selling car sales volume in China. Geely Automobile CEO Gui Shengyue also said that by 2018, Geely Automobile's export sales will account for 60% of its total sales.
BYD sales this year or Super Chery
In the first half of this year, it was BYD that achieved the highest profit increase. In the first half of this year, net profit increased by a significant 25.2 times to 427 million yuan. BYD achieved a net profit of RMB 16.27 million in the same period of last year, which resulted in a huge increase in the base figure. In the first half of the year, BYD achieved operating revenue of approximately 26 billion yuan, a year-on-year increase of 15.32%. Of which, the automobile business realized revenue of approximately 13.664 billion yuan, a year-on-year increase of 17.89%.
The BYD auto business has embarked on a three-year adjustment period. In the first half of the year, it achieved sales of 250,000 vehicles, a substantial increase of 24.72% year-on-year. This is the result of BYD's deepening technological innovation, quality improvement, channel grooming, and brand enhancement over the past three years. The market for new models such as Suirui and L3 performed well. It is understood that Chery’s sales in the first half of this year have fallen by 18% to less than 220,000 vehicles, which is already less than BYD. From a full-year perspective, BYD's sales will exceed 500,000 vehicles, and it is expected that it will surpass Chery Automobile for the first time in annual sales. Therefore, it is expected that the three major private car enterprises of Great Wall, Geely and BYD will become the top three of the sales of self-owned brand passenger cars this year.