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In 2014, China's semiconductor lighting industry continued to maintain rapid growth, LED lighting market performance was bright, various new technologies gradually approached, beyond lighting, innovative applications have come to the fore, and industry restructuring, strong Hengqiang pattern adjustment continued. In 2015, in the context of steady growth and structural adjustment of the country, along with economic growth and entering a new normal, the national layout led by the Belt and Road Initiative has provided a new and huge development opportunity for the development of the LED industry, represented by listed companies. The overall growth of the company was steady and it was a happy new year. CSAResearch pointed out that in 2015, many companies continued to develop channels, in addition to the traditional sales channels such as store stores, direct stores, and specialty stores, they also began to try to develop channel diversification. Tongfang, NVC, Oupu, Chau Minghanyuan and other enterprises have achieved certain performance results in the e-commerce channel by virtue of their scale and capital advantages. On this basis, the O2O integrated model that integrates offline physical stores and online sales is becoming a new channel model. At the same time, in 2014, in order to occupy a place in the future lighting market, lighting companies have carried out enclosure movements through price strategy, which is reflected in product prices. The price of LED bulbs has dropped by about 40 in the whole year, reaching a historical low in December. point. However, the price of LED bulbs began to pick up in 2015. According to the statistics on the price of LED bulbs sold by multi-home appliances platform, the price of 3W LED bulbs increased by about 20 at the end of March compared with the end of 2014. Figure 1. 2014-2015 March LED bulb lamp e-commerce price trend data source: CSAResearch finishing CSAResearch believes that after a certain price rebound, it is expected that the price of ordinary LED lighting products will remain relatively stable in the future, but with the collection A large number of smart lighting products with more features are available, which will likely increase the overall price of LED lighting products.