· BYD, Changan, Dongfeng Motor was selected into the national brand plan

In 2016, CCTV announced the launch of CCTV's “National Brand Program” to support the construction of a number of national brands that can represent the country's image in the global market to participate in commercial competition and cultural exchanges.
A total of 23 top brand enterprises from all walks of life were successfully selected into the “National Brand Plan”. During the Spring Festival, these enterprises officially landed on CCTV. It can be seen that BYD, Changan and Dongfeng Motor were successfully selected, and BYD entered the TOP10.
CCTV's selection of companies selected for the national brand plan is demanding: it must be a national pillar or a broadly needed enterprise. The company and its products have high quality and are in the leading position in the industry. They must have the dream and the mind to build a top brand. Therefore, these three car companies that can be selected into the national brand plan are undoubtedly excellent.
Below, Xiaobian will focus on the three companies:
In 2016, BYD commercial vehicles are undoubtedly one of the most “active” new energy car companies. They often use large singles to “snap” their circle of friends, and orders for thousands of new energy buses are not uncommon.
At the same time, BYD is also gradually expanding its overseas market. In 2016, BYD won orders for new energy buses from Italy, Nottingham, Australia, Singapore, South Korea and Paris. Up to now, BYD's new energy commercial vehicles have covered more than 240 cities in more than 50 countries and regions. The BYD new energy vehicle carrying the "China Core" is on the world stage.
Changan Automobile Changan Automobile was also short-listed in the “National Brand Planning Industry Leader”.
It is reported that the users of Changan Automobile have exceeded 14 million. On December 19, 2016, Changan Automobile achieved a breakthrough of 3 million vehicles per year, of which self-owned brands accounted for nearly 60%. At the same time, Changan brand car has become the only car group with a self-owned brand of more than 50% of the 3 million clubs.
In the field of commercial vehicles, light-duty vehicles are one of the important strategic sections of Changan Automobile. In addition to successfully creating two major product brands, Changan Shenshen and Changan Ruixing, various products such as light trucks, pickup trucks, light passengers and MPVs are actively deployed in the market. In 2017, Changan Automobile plans to sell 3.1 million vehicles and achieve sales revenue of 268 billion yuan.
Dongfeng Motor’s CCTV bidding, Dongfeng Motors even obtained the scarce resources of “2017 CCTV Spring Festival Lunar New Year Set Advertisement”.
As one of the four largest automobile groups in China, Dongfeng Motor's main business covers a full range of commercial vehicles, passenger vehicles, engines and auto parts and automotive level businesses. In 2016, Dongfeng Motor Corporation sold 4,167,700 vehicles, an increase of 10.44% year-on-year. Among them, the sales of commercial vehicles was 491,800, an increase of 9.06%. From January to December 2016, the sales of Dongfeng's own-brand vehicles reached 1,37,400, an increase of 13.03% year-on-year, of which 481,000 were self-owned commercial vehicles, up 9.98% year-on-year. Dongfeng Motor's future goal is to achieve independent domestic R&D capability by 2020, comprehensive upgrade of vehicle and powertrain technology platforms, major breakthroughs in new energy vehicles and intelligent networked vehicle technologies, and reach international advanced level by 2025. The Dongfeng brand is well-known in the world, and new energy vehicles and intelligent network-linked cars are at the forefront, and some areas of technology are leading the development. This is also in line with the goals of the national branding plan.
to sum up:
As a "manufacturing country, a big economic country, a small brand country", we have been at the bottom of the global industrial chain for decades. In order to change this situation, General Secretary Xi Jinping proposed that we should achieve "the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands."
The national branding plan is a good start. Although this plan is initiated by the media, it can also be seen in it. China is paying more and more attention to the power of the brand.

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